eBusiness - eMarketing Tools

eBC has listed a variety of eMarketing tools which are helpful in the Marketing side of eCommerce. These are tips and tools are are meant to communicate about, promote, and sell products and services over the Internet.

Google Adwords

Google AdWords ads connect you with new customers at the precise moment when they're looking for your products or services. The Google Network reaches more than 80% of Internet users.*

With Google AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them.

Affiliate Marketing

Affiliate marketing has revolutionized the way we do business. It is one of the most common ways of promoting a web based business. It is analogous to paying an agent commission for finding new clients. There are various ways in which affiliates can be compensated for their efforts. Pay per Click/ Lead / Sale is a performance based model.

E-Newsletters

A podcast is a web feed of audio or video files placed on the internet for anyone to subscribe to. It always delivers new and updated content and this is what distinguishes it from a single download via a broadcast. Currently most Podcasts contain audio content.

ROR Structured Feed

ROR (Resources of a Resource) is a rapidly growing independant XML format for describing any object of your content in a generic fashion, so any search engine can better understand that content. RORweb.com is the official ROR website.

What ROR Structured Feeds?

ROR promotes the concept of structured feeds (which is related to the concept of structured blogging) enabling search engines to complement text search with structured information to better understand meaning. ROR information is typically stored in a ROR feed called ror.xml placed in your website's main directory. Unlike Google Base, ROR feeds can be easily accessed by all search engines: at http://www.your-website-name.com/ror.xml

You can think of your ROR feed as a powerful structured feed for describing all your objects to the search engines: products, services, reviews, discounts, images, events, schedule, podcasts, anything you want.