eBusiness - Google Adwords
What are Google Adwords?
Google is the worlds largest advertising and marketing agency. In essence it is a network of computers that uses open source applications and proprietary utilities. Founded less than a decade ago, Google catapulted to success with a novel idea of advertising to the user, what the user wants to see. This is context based advertising which immediately brings your advertisement to people who are interested and searching for your product.
The good part about Google adwords is it works on a pay for performance model. Which means you as an advertiser to not pay anything until you results have been realized. Needless to say, that targeted marketing increase your conversion rates inflating your revenues, so you do end up paying. But, you pay only for results! Payment can be based on either the pay-per-click or pay-per view. In either case it is purely performance based.
Google adwords connects you with customers who at a precise moment are looking for exactly the products and services you have to offer. The Google network is accessible to a lot more than the majority of internet users.
With Google’s new advertising strategy you can conveniently tailor-make your own adds and choose the keywords that will help you match your product to your audience. That’s all that there is to it. And then you pay only when someone clicks on them.
Hallmarks of the Google Adwords Strategy
- Google helps create advertisements(for new Customers only)
- Your adds show up almost instantly
- You can determine where you advertisements should appear
- The elaborating reporting architecture built into their systems, tells you whats working.
Cost
The cost of advertising of Google Adwords really depends on the Advertiser. How much is he willing to spend. How well does he know his audience. This translates to know your own goals. There is a one time nominal set up fee after which you pay only for clicks on your keyword targeted adwords.
For example, a new advertiser paying in USD can activate their AdWords account with just US$5.00, and can then choose a maximum cost-per-click (CPC) from US$0.01 - US$100.
Daily budgets start as low as 1 cent up to whatever limit the advertiser is comfortable spending. Site-targeted ads require a minimum CPM price of US$0.25, or the local currency rate, per 1000 impressions.
Creating Effective advertisement for Google Adwords
In all the advertising that you do, you should try to ensure that you meet the following goals. Firstly, It should clearly and accurately describe your site. Secondly, it should emphasize the unique benefits of your products or services.
Style
- Use Standard Punctuation
- Use Standard Capitalization
- No Repetition
- Write accurate ad text
- Target specific keywords
- Adhere to current policy
- No Double Saving
- Follow proper trademark usage
- Affiliate policy
- Support Competitive Claims
- Avoid Superlatives
- Support Advertised prices
- No Unacceptable phrases
- No Inappropriate Language
- Display URL must be accurate
- Destination URL must work
- No Pop-ups
- Working back button
- Site security
- Does you landing page match you ad?
- Is your site easy to navigate?
- Are your keywords and advertisements text relevant